Sellers: Five Things You Should Expect from your Realtor®

1. A Realtor should help you get maximum return for your home

My job as a Realtor is to get my clients the maximum price for their home in their desired timeframe.  There are a number of factors that will go into determining the pricing strategy that will lead to the successful sale of your home at the price that you want.  One of the benefits I bring is access to the multiple listing service (MLS).  This access allows me to check data such as neighbourhood trends, market conditions and comparative house pricing. With this information I can work with clients to develop the pricing strategy that will lead to the successful sale of their home.   

2. A Realtor should have an action plan to market your home

Setting the price is only one of the steps in selling your home.  Once the pricing strategy is developed I work with my clients to deliver them the most effective action plan to market their home. Selling a home requires a lot of work, effort and determination.  You may have a number of ongoing responsibilities and commitments that would prevent you from putting in the required time to sell your home.   That is where I come in.  Whether you are at work, at hockey practice with the kids,  away on business, or perhaps even on holiday, I will be implementing the agreed upon action plan to maximize the marketing of your home to potential buyers. 

3. A Realtor should work with you to present your home in the best light

As a realtor that works for both buyers and sellers I have experience in what potential buyers are looking for and what sellers can do to meet those expectations.  There are lots of things clients can do to increase the appeal of their homes, but some investment are more cost effective than others.  I provide my clients advice on what repairs to undertake, the most effective property upgrades to consider, and where to invest their limited dollars to increase the potential sale price of their homes in the most cost effective way.   

4. A Realtor should handle all negotiations

In an ideal world, every homebuyer and every home seller would get exactly the deal they want. In reality, there are more issues in negotiations than just the price.   It is easy for sellers to fixate on the offer price, but it’s equally important to make sure potential buyers have financing in place so they can make good on their offer. Sellers and buyers can also make agreements about repairs to the home, who will pay the closing costs, and what the inclusions will be.  Negations can be complex. If you are having trouble getting to an agreement on one issue it’s possible that a concession on another issue will help seal the deal.  As a realtor I have extensive experience negotiating real estate deals.  I work with my clients to maximize their bargaining position and guide them through the negotiation process.  I can help clients avoid making costly mistakes while maximizing potential profits by negotiating on their behalf. 

5. A Realtor should manage all paperwork

Details matter. According to the Toronto Star, when it comes to real estate deals, the devil is in the details (if it matters, put it in your real estate contract).   Selling your home will likely be one the largest transaction you ever undertake.   At the end of the process, it is the paperwork that formalizes the transaction – and it should articulate all aspects/items agreed to during the negotiations.  As a realtor, I help my clients to ensure that all those aspects/ items discussed during negotiations are included in the paperwork so all parties have a clear understanding.

If you want to learn more about how a Realtor can help you, don’t hesitate to contact me, or leave any questions in the comments section below.